The billboard — the poster child of traditional advertising — is alive and well. While it may be the age of internet advertising, the billboard — and all “out-of-home (OOH)” advertising, for that matter — is booming.
The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences.
A study conducted by BrandScience, an econometrics and data science business provided insights on how advertisers can increase their return on investment (ROI) in Out-of-Home. An analysis of over 200 OOH advertising campaigns of which 160 had OOH in the media mix provided evidence of the effectiveness of OOH and demonstrated the medium’s value in delivering profitability.
Many of the drones we see at parks and beaches are being flown by hobbyists trying to capture a quality photograph, but drones are evolving in the marketing world as well. In fact, drone technology is at the point where drones are more like a tool rather than a toy when in the right hands. In fact, drone technology is at the point where drones are more like a tool rather than a toy when in the right hands.
As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. By adding billboards to your marketing mix, you can now reach your customers in the time before and after they’re on their computer or phones.Facebook ads are a major marketing channel for businesses big and small, and for good reason.
In today’s busy world digital marketing has become the most popular way to advertise. Some feel that the traditional ways of advertising are dying out. However, the best way to advertise is a mix of both. Combining traditional methods with advanced digital methods will bring you a better return.
It’s time to dial in your amazing advertising strategy, but before you decide on the best way to advertise you need to make sure you know who your target audience is. Do your research and learn your consumer demographic. Once you know who, what, when, and why, you need to make sure you are choosing the best ways to reach that audience and grab their attention.
As you’re busy closing the year, it’s time to think about how you’ll keep your business at the front of your customers’ minds in the coming year. A key piece to this is developing an advertising strategy that’s aligned with your business goals and objectives. Here are 20 questions to ask as you develop an advertising strategy for this year.
Despite being one of the oldest ways of advertising and marketing, outdoor advertising is still one of the commonly-used techniques for business owners to advertise their products and services. Effective, visually attractive, and appealing outdoor advertising has the ability to impact audiences on a large scale.