Facebook ads are a major marketing channel for businesses big and small, and for good reason.
This has caused many marketers to diversify their marketing channels, and think beyond the Facebook/Instagram ecosystem.
That’s where out-of-home (OOH) advertising, including billboards, comes in.
If you’re limiting your marketing efforts to just digital channels like Facebook and Instagram, you’re also limiting your chances to reach your target customer.
By adding billboards to your marketing mix, you can now reach your customers in the time before and after they’re on their computer or phones.
Increased brand exposure helps conversion rates across all marketing platforms.
A 2017 Nielsen study found that people are 48% more likely to click on a digital ad if they’ve already seen that same ad on an OOH sign.
A nearly 50% increase in click-thru-rate on a platform like Facebook is huge, especially when competition is already high.
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adbuq lets you easily browse hundreds of premium billboard and other OOH media inventory nationally.
Each board's specs, photo, billboard cost and pricing is listed and insights on the board such as CPM and estimated impressions are all available, allowing you to find digital signage or the perfect billboards for your next advertising campaign.
The billboard — the poster child of traditional advertising — is alive and well. While it may be the age of internet advertising, the billboard — and all “out-of-home (OOH)” advertising, for that matter — is booming. adbuq lets you easily browse hundreds of...
Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture...
An analysis of over 200 OOH advertising campaigns of which 160 had OOH in the media mix provided evidence of the effectiveness of OOH and demonstrated the medium’s value in delivering profitability. The study also looked at how OOH works with other media in an...