A financial downturn often hits small and local businesses the hardest, but the best brands capture market share during a recession by continuing their marketing efforts. Here’s why you should continue to use Out of Home (OOH) advertising during a financial downturn.
Think billboards are just for advertising businesses and brands? Not at all! Outdoor advertising is a great way to get the word out about events, too! Read on and learn how to boost event attendance with billboard advertising.
The purpose of this study is to determine the influence degree of billboards advertisements on survey participants in Pakistan. The research also attempted to specify the effect of different characteristics and features of billboards advertisements and its effects on customers’ purchase behaviors and brand awareness.
Aerial advertising could be a non-intrusive type of campaigning for your brand. It’s the sole medium that’s displayed free from all alternative cluttered ads. Instead, it provides a nice distraction and pure amusement to those situated below.
Be Clear and Concise, Use the Correct Ad Size(s), Be Bold, Use the Right Format, Use Appropriate Content.