Be Clear and Concise

Your content will only be visible for a few seconds at a time. Good billboard designs communicate without a lot of words. In fact, most drivers will stop reading after five words. Try to convey the essence of an idea rather than describing it with prose.

Use the Correct Ad Size(s)

The billboards you choose will determine the size of the artwork that you will need to create.

The ads you submit must match the pixel dimensions of the billboards they will appear on. Billboard dimensions vary by board. The required dimensions for your artwork are listed as “ad size” in the sign information for each sign individually. This information can be found after you select a sign during the campaign set-up process.

Be Bold

Due to drivers’ short attention spans, use large, bold fonts and avoid narrow or ornate fonts. Use bright colors with a high level of contrast between the text and the background so your ad is easier to read.

Use the Right Format

Please save your ads as .png or .jpg in order to upload them to your campaign.

Use Appropriate Content

Make all ad content appropriate for all audiences.


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adbuq lets you easily browse hundreds of premium billboard and other OOH media inventory nationally.

Each board's specs, photo, billboard cost and pricing is listed and insights on the board such as CPM and estimated impressions are all available, allowing you to find digital signage or the perfect billboards for your next advertising campaign.

History of Billboards Advertising

History of Billboards Advertising

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Creative Outdoor Advertising Campaigns Around The World

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Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture...

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